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Consumers increasingly attentive and proactive when it comes to health
In the past few years, and particularly following the Covid-19 pandemic, consumers have been taking a proactive approach to their health. They no longer wait until health problems arise to address them, and build their food routine on quality ingredients and dietary supplements that will support their immunity, for instance. This approach tends to foster good health, increasingly connected with the theme of well-being. People are recognising that mental health and energy correlate with physical health and general well-being, and can be improved through healthy eating.
Consumers are paying increasing attention to the ingredients that go into the products they buy. 66% say they are now more attentive to ingredients lists than before, and 61% want to reduce their intake of “bad ingredients”.1
They are particularly interested in ingredients which they associate with improved health, beyond their simple nutritional value. They are thus turning to foods, drinks and supplements that promise to prevent or solve health problems, even when not suffering from any specific symptoms. Many people are looking for products that can improve their cardiac health (69%), immunity (67%), digestive and cognitive functions (66%), and bone health (62%).2
Some ingredients are particularly popular with consumers: this is the case with proteins, vitamins, minerals and probiotics.
Our dairy ingredients foster good health
In addressing these new consumer expectations for more health-boosting ingredients, milk offers an incredible wealth of options. Its components reveal multiple health benefits and can easily be used in formulations of a variety of finished products. At Armor Protéines, we offer a wide range of dairy ingredients with nutritional properties that are beneficial to health.
We produce and bring to the market casein and whey proteins. These proteins play a very important part in muscle metabolism. They are part of the dairy essential nutrients for many populations, and in particular the elderly, athletes, children...
Dairy calcium is another ingredient with benefits for health. It is one of the main minerals found in milk. It is the most abundant mineral in the body, and essential to its proper functioning. It contributes 99% to the synthesis of bones and teeth. A calcium-enriched diet can be of benefit to children, who are in the prime of the bone-building process, and even all throughout their lives, so that they can grow old in good health.
In very small quantities, milk also contains so-called bioactive proteins such as lactoferrin and lactoperoxidase. These milk proteins are composed of bioactive peptides, in other words, proteins which, in addition to their nutrient roles act on various physiological systems. They offer properties that are beneficial to human health, recognised in many clinical studies: immunomodulatory, antibacterial, antiviral, anti-inflammatory effects...
1FMCG Gurus – Top Ten Trends for 2022 – Janvier 2022.
2FMCG Gurus – Top Ten Trends for 2022 – Janvier 2022.
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